July Newsletter 2024
We’ve all been feeling the heat at the brewery, and June saw some of our best releases of the year so far to keep us refreshed - have you tried them all? It’s that time again that we take a look back at the past month, as well as a rather large peek into July and key events that we have coming up.
Endure24: Reading & Leeds
Pouring at both events as the official beer provider, this marked our second year of bringing beer to the masses at the UKs biggest relay race. We’ve loved every second of Endure, and can’t wait for next year. We still have stock of ‘Lap It Up’ online, our collaboration Pale Ale with Endure24 - check it out through the link below!
Tap Yard Pride
On Saturday 29th June, we hosted a fantastic Pride event down at the Tap Yard; family friendly, and available for everyone to enjoy. We were pleased to have beer from Queer Brewing down on the day too, which went down a treat. For more information on future Tap Yard events, check out the link below or find Siren Tap Yard on social media.
Project Barista
Your favourite celebration of coffee and beer is back for the first time in three years! Join us at our brewery Tap Yard on the 20th July for a standout beer festival which will see over 30 lines of beer pouring including our four brand new coffee based beers - keep your eyes on our social channels for the big reveal soon. The event will be dog and family friendly, with excellent street food, entertainment for kids, and plenty of exciting guest brews on tap.
Any ticket purchased before end of day Saturday 6th July will be entered into a prize draw to win a VIP bundle, including two free tickets, your first four Siren drinks free and a coffee and beer bundle. If you've already got your ticket, you'll still be in the draw!
Release Roundup
Playmaker - 3.4% Hazy Pale Ale
Whether you're glued to the TV screens this summer or hiding away from them, Playmaker Pale Ale is your best friend. Pink grapefruit, pineapple, and mango aromas burst out of the glass, with a soft, easy-drinking mouthfeel and gentle pithy bitterness.
Sportsball - 4.5% Kolsch-Style Lager
A traditional Kölsch yeast meets all German hops in this box office beer. The result is super clean, lightly fruity and pleasingly floral as our enthusiastic yeast goes to work accentuating the delicately bitter hops. Crisp, refreshing and plenty drinkable.
Out of Nowhere - 0.5% Low Alcohol West Coast Pils
West Coast Pilsners are all about clean, crisp drinking with snappy bitterness. In collaboration with no/low heroes Mash Gang, this beer aims to achieve just that, with the added benefit of also being just 0.5%. Taking a traditional German lager base, we use Citra, Idaho7 and Nelson Sauvin in the dry hop for fruit cocktail aromas of pineapple, peach and white grape.
The Flying Circus - 4.5% West Coast Pale Ale
It's a little nod to the old school here with the 'C Hop' quintet - Citra, Columbus, Centennial, Cascade and Chinook. The beer takes a hint of colour and flavour with a subtle addition of Crystal Rye, adding character to an otherwise clean and crisp base. A classic, refreshing pale ale.
Buy The Flying Circus
Expressions: Citra - 5.2% DDH IPA
Our 'Expressions' beers are soft IPAs made to tell the story of an individual hop. Idaho 7 has only been around for 8 years, but has made a big impression in that time. Named after its home state, we love its piney, tropical, fruity and floral aromas.
Idea Machine - 6.5% NEIPA
Dok Brewing is one of the most exciting up-and-coming breweries in Europe, with a must-visit brewery and tap room in Ghent, Belgium. We both love to work on an eclectic mix of styles, but here we're going super hazy, super light colour, super soft body and an absolute saturation of hops. Santé!
Second Serve - 5% Strawberries & Cream Sour
We made a sour beer popping with beautiful strawberry aromas, so decided to double down and bring you strawberries & cream in a can. The tart base contrasts with ripe strawberry purée, enriched with creamy lactose and a touch of Madagascan vanilla.
Events
Lazydays - 26-28 JULY 2024 • PRIORY PARK, SOUTHEND-ON-SEA
Lazydays is flipping the traditional beer festival on its head to create an innovative experience like no other, and we’re joining them on their inaugural weekend! Lazydays is a true celebration of all things craft and features a massive lineup of live music.
At the festival, you’ll discover more than 50 craft drinks, alongside lively demonstrations, talks, tastings and food experiences. If that sounds right up your alley, you can use the code SIREN10 on the Lazydays website to get 10% off your tickets!
Race To The Stones - 13-14 JULY • Lewknor
Are you ready to conquer the oldest path in Britain? We’re excited to be providing beer at the basecamp (the halfway mark) at Race To The Stones, a 100km run traversing the Ridgeway from Lewknor as you race towards the 5000-year-old Avebury Standing Stones, a UNESCO World Heritage site.
Manchester Craft Beer Festival
Could this be the best craft beer festival ever? At Manchester craft beer festival you’ll be treated to a selection of over 500 different craft beers from 80+ different breweries. All beer is included in your ticket too, and we can’t wait to pour you some of our most exciting new beers, alongside some cellar specials.
Manchester Craft Beer Festival Tickets
Brew London Hyde Park
Brew London is a craft beer festival touring all the best spots in London; be sure not to miss us at Brew London Hyde park on Thursday 11th July, where we’ll be pouring an excellent selection of craft beer. Just Because, Flying Circus, Lumina and a surprise new sour release will all be pouring.
Recent Collaborations
Tap Social x Siren: Twenty Minute Train - 4.2% NZ Pale Ale
Brewed in Oxford with Tap Social, Twenty Minute Train is a snappy little hazy pale brewed with an all-Kiwi blend of Moutere, Wai-iti, Rakau, HopBurst® Nectaron, and HopBurst® Nelson Sauvin. Perfect for the 20-minute train between Oxford and Reading!
Siren x Endure24: Lap It Up - 3.4% Soft Pale Ale
We enlisted the help of Endure24's biggest beer aficionados to help us brew up a very special batch of this soft, hazy pale ale. Perfect post-run reward, campsite cans or fridge filling refreshment.
Wiper And True x Siren: Prism - 5.8% West Coast Pilsner
Wiper and True are proud to share a collaboration with long-time legends of the craft beer game: Siren. Our teams wanted to brew a beer that’s as satisfying to drink as it is delicious, and so set out to design the ultimate West Coast Pilsner. The recipe design blends the full, balanced malt flavours of a great pilsner with crisp, satisfying hop bitterness that adds notes of pine needle and citrus. The finished beer is moreish, smooth, and very rewarding.
Reading Bar Crowdfunding Update
For those of you who pledged in our recent Crowdfunder for our newly opened Reading bar, we’re still on track to deliver credit by the 1st August as planned. We’ve recently installed new furniture outside and acoustic paneling inside the bar - and that’s not to mention our shiny new Broken Dream mirror! We look forward to seeing you down on your next visit.
Sportsball
If you’ve not tried Sportsball yet, you’re missing out on lager with all German hops bringing a clean and lightly fruity profile to your Euros viewing. You can find this beer as single cans, in a 12-pack, or inside our Euros mixed case (which includes free shipping!).
Don’t forget to scan the QR code on the can, or head to X to play our Sportsball game, to be in with a chance to win a Siren branded mini fridge filled with beer!
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